SuTienda Autoparts is the largest car parts supplier in Puerto Rico with locations across the island. They required a subtle update to outline the organization change of dimension: computerized and integrated management of parts (from suppliers to point of sales), e-commerce, centralized warehouse, new car parts brands.

 

From a chunky, moustached greasy mechanic with dated typography to a more serious one and a new type style. The added 'Autoparts' line for customers to understand the broader car parts offering.

 

All 12 branches needed signage, client facing hordings and stationary. We obliged! 

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